BLUE LLC (“BLUE PURE LOYALTY”, “we,” “our” or “us”) operates https://www.mkpbookclub.com website. You may be referred to throughout as a “User” or “Users,” and addressed as “you” and “your”.
This Privacy Policy describes how BLUE PURE LOYALTY collects and uses your personal information related with the use of the website (Services).
WHAT WE MEAN BY “PERSONAL INFORMATION”
“Personal Information” means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, phone number, postal or other physical address, other contact information, title, gender, and other information, including information that you submit to or save within a service provided by BLUE PURE LOYALTY. For example, when entering your information in the registration form on the website or when you respond to BLUE PURE LOYALTY emails we collect your email address, name and any other information you choose to include in the body of your email or responses.
OVERVIEW OF DATA COLLECTION AND USE
We collect your Personal Information in order for you to make use of the Service. Your Personal Information is collected when you register the data in the register form of the web site or submit it by email, or when you voluntarily provide it to us in any other electronic or physical means.
We also collect information automatically on our site. Our Sites use cookies and other technologies to function effectively. These technologies record information about your use of our Site, including:
• Browser and device data, such as IP address, device type, operating system and Internet browser type, screen resolution, operating system name and version, device manufacturer and model, language, plug-ins, add-ons and the language version of the Sites you are visiting;
• Usage data, such as time spent on the Sites, pages visited, links clicked, language preferences, and the pages that led or referred you to our Sites.
We use Google Analytics on our Site to help us analyze Your use of our Site and diagnose technical issues. To learn more about the cookies that may be served through our Site and how You can control the use of cookies and third-party analytics, please see the support site of Google Analytics.
We use your personal data for various purposes:
To know how to revoke consent for the use of cookies by blocking or deleting them using privacy options / browser security.
1. Marketing related communications. We may send you email marketing communications about MKP Book Club Services and products.
2. Interest-based advertising. When you visit our site or online services, both we and certain third parties collect information about your online activities over time and across different sites to provide you with advertising about products and services tailored to your interests (this type of advertising is called “interest-based advertising”). These third parties may place or recognize a unique cookie or other technology on your browser (including the use of pixel tags). Where required by applicable law, we will obtain your consent prior to processing of your information for the purpose of interest-based advertising.
You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to users based on a range of factors, including demographic data, users’ inferred interests and browsing context (for example, the time and date of your visit to our sites, the pages that you viewed, and the links that you clicked on). This technology also helps us track the effectiveness of our marketing efforts and understand if you have seen one of our advertisements.
We work with Google Ads and other advertising networks. To learn how to opt out of behavioral advertising delivered by Network Advertising Initiative member companies, please visit the Network Advertising Initative and Digital Advertising Alliance. You may download the AppChoices app to opt out in mobile apps. Canadian users can also visit the Digital Advertising Alliance of Canada (DAAC). If you opt out from interest-based advertising, you may see advertising that is not relevant to you.
PERSONAL INFORMATION SHARING AND DISCLOSURE
Except to the extent necessary to facilitate the provision of services to you or a third party, your Personal Information is never shared by BLUE PURE LOYALTY without your permission except under conditions explained below. BLUE PURE LOYALTY may send your personal information to other companies or people under any of the following circumstances:
• When we have your consent to share the information;
• When we need to share your information to provide the service or services you have requested;
We will also disclose your Personal Information if required to do so by law, or in urgent circumstances, to protect personal safety, the public, or BLUE PURE LOYALTY’ websites, software, or other services.
In the event of a business consolidation, merger, acquisition, asset purchase or sale of or by BLUE PURE LOYALTY, we may transfer your Personal Information on the condition that the acquiring or surviving entity adheres to terms no less protective than this Privacy Policy for the purpose of safeguarding your Personal Information.
SECURITY
The security of your Personal Information is important to us. When you enter sensitive information, we encrypt that information using secure socket layer technology (SSL).
We follow accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of online transmission or electronic storage is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If you are visiting MKP Book Club website from a location outside of the U.S., your information will be conveyed through U.S. servers and your personal information will be subject to jurisdiction in the U.S. All information you provide to us will be processed and securely maintained in web servers and internal systems located within the U.S.
INTERNATIONAL TRANSFERS
BLUE PURE LOYALTY stores Personal Information in the cloud, our servers, and the servers of our service providers. To facilitate our global operations, we may transfer and access such information from around the world, including to servers located in the United States. By providing information to BLUE PURE LOYALTY, you consent to the transfer and storage of Personal Information in these locations.
REQUESTING YOUR PERSONAL INFORMATION.
You may request a copy of your Personal Information by emailing us at info@mkpclubbook.com. with a subject of “Personal Information Request”. We will respond within 30 days.
HOW LONG INFORMATION IS RETAINED
The length of information retention varies in relation to the nature of the service provided. We keep information for the length of time necessary to fulfill the purpose(s) for which it was collected or as otherwise required by law.
CHANGING OR DELETING YOUR PERSONAL INFORMATION.
You may review, update, correct or delete the Personal Information provided to us by contacting us by email at info@mkpclubbook.com.
USE OF MINORS.
The Services are not directed to individuals under the age of sixteen (16), We do not knowingly solicit or collect personal information from children below the age of 16. If we discover that we’ve accidentally collected information from a child below 16, we will remove that child’s information from our records as soon as feasibly possible.
LINKS TO OTHER WEBSITES.
The Services may provide the ability to connect to other websites. These websites may operate independently from us and may have their own privacy notices or policies, which we strongly suggest you review. If any linked website is not owned or controlled by us, we are not responsible for its content, any use of the website or the privacy practices of the operator of the website, for example; the links to social media.
PRIVACY COMPLAINTS AND CONCERNS.
If you have a complaint about privacy matters, concerns regarding this Privacy Policy, or any questions, please let us know by emailing info@mkpclubbook.com.
CALIFORNIA PRIVACY RIGTHS
If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their own marketing use, but, because we do not share your personal information with third parties for their own marketing use unless you are first given the opportunity to opt-in or out, we are exempt from having to meet this requirement.
At present, there is no industry standard for recognizing Do Not Track browser signals (Do Not Track, DNT), so we do not respond to them.